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"Keeping Your Expenses on a Tight Leash" Webinar Recap

Posted By Linda-Marie Barrett, Monday, June 10, 2019

Jill Hendrix, owner of Fiction Addiction in Greenville, SC, and founder of Stress Less, a blog where she shares “tools and musings to reduce stress and increase joy,” presented her approach to “Keeping Your Expenses on a Tight Leash” in a recent SIBA webinar. The webinar was interactive throughout, with Jill asking booksellers to share about various financial topics, including financial stress, and goals.


Jill described her own journey from feeling great financial stress to getting her store’s finances on track and achieving a healthier work/life balance. She explained her path to a mindset shift and how this supported initiating positive changes in her business. Some topics covered:

  • Changing your attitude toward money, expenses, and profit

  • Sorting expenses into four “houses”: rainmaking, protection, productivity, consumption

  • Evaluating expenses to determine if they are achieving their goals

  • Involving community--employees, a working group of other business owners, your bookkeeper--in the process


Jill also offered quick wins, such as opening a new bank account and transferring 2% of every cash/check deposit into that account, and making a pruning date, by creating a repeating calendar entry “Prune My Expenses,” and allowing 3-4 hours for the process.


You can view the webinar here*
(you must be logged in to view)


To get Jill’s free Throttle Down to Go Big Workbook, sign up for her email list at:


To apply to beta-test her business coaching service, fill in the application at:


Books she mentioned in her presentation:

  • Profit First by Mike Michalowicz
  • The One Thing by Gary Keller
  • Essentialism by Greg McKeown


Here's a complete list of Jill’s recommended business books:

Tags:  B3! Webinars  Finance  Jill Hendrix 

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B3! Webinar: Keeping Your Expenses on a Tight Leash

Posted By Linda-Marie Barrett, Monday, April 29, 2019

Jill Hendrix, Owner of Fiction Addiction in Greenville, SC is highly respected for her bookselling business acumen. She'll discuss how every expense needs to tell you a story about how it fits into your business. Paying for Trello Gold or When I Work are productivity expenses, meant to let you do the same amount of work in less time. Your rent and most of your staffing expenses are hopefully bringing you direct income and thus are "rainmaking" expenses. Learn to catalog, analyze, and reduce your expenses in this interactive webinar. 

Jill Hendrix grew up in Greenville and graduated from Yale University. She worked briefly in the Editorial Department of  St. Martin's Press and then for a series of internet startups in New York City, including Juno Online Services. The startup bug proved contagious and she decided in 2001 to return home and open her own business, Fiction Addiction, which she has managed ever since.

In 2009, she launched the successful Book Your Lunch author event program, which has brought bestselling authors like Elin Hilderbrand and Dorothea Benton Frank to Greenville and introduced readers to debut novelists like Beth Hoffman. She has served as the Treasurer of the South Carolina Academy of Authors and as the president of the Southern Independent Booksellers Alliance.

Please rsvp to attend the webinar.

Tags:  B3! Webinars  Bookseller education  Finance  Jill Hendrix 

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