Have you ordered extra gift cards for the holidays? They are one of the easiest, and often most pleasing to the recipient, gifts your customers can give to friends and family. 

The trend this year shows an increase in gift card purchasing. The ABA’s IndieCommerce staff reports, “In the first three quarters of 2019, IndieCommerce stores saw a 20% increase in gift card sales compared to the same period in 2018. The average purchase price of a gift card also increased, from $48 to $50. With the majority of gift card purchases taking place between November 1 and December 31, now is the time for your store to promote gift card sales to your customers by email, prominent banners on your website, and social media promotions. This is the perfect way for your customers to support independent booksellers.”

Whether your store uses gift cards that run through your POS, or paper cards filled out by hand, now's a great time to take an inventory of your supply and put in any necessary reorders.