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Have you ordered extra gift cards for the holidays?

Posted By Linda-Marie Barrett, Friday, October 25, 2019

Have you ordered extra gift cards for the holidays? They are one of the easiest, and often most pleasing to the recipient, gifts your customers can give to friends and family. 


The trend this year shows an increase in gift card purchasing. The ABA’s IndieCommerce staff reports, “In the first three quarters of 2019, IndieCommerce stores saw a 20% increase in gift card sales compared to the same period in 2018. The average purchase price of a gift card also increased, from $48 to $50. With the majority of gift card purchases taking place between November 1 and December 31, now is the time for your store to promote gift card sales to your customers by email, prominent banners on your website, and social media promotions. This is the perfect way for your customers to support independent booksellers.”

 

Whether your store uses gift cards that run through your POS, or paper cards filled out by hand, now's a great time to take an inventory of your supply and put in any necessary reorders.


Tags:  gift cards  holidays 

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Holiday Prep for Your Store: Have you made your list and checked it twice?

Posted By Linda-Marie Barrett, Monday, November 5, 2018

Holiday Prep for Your Store: Have you made your list and checked it twice?


New research, and likely your instincts, suggests that consumer interest during the holiday season actually peaks almost one month earlier than Black Friday. That means right now! Don’t be overwhelmed if you haven’t launched your holiday campaign yet. You can join forces with Love Your Bookstore week (November 10-16) and encourage your customers to celebrate local bookstores. Here’s a list of bookseller resources, including downloadable images, to get you started.


Consider this great checklist of “9 Great Practices to Get Shoppers to Buy During the Holidays.” Simple things like providing your customers with baskets, gift-wrapping items ahead of time for easy shopping (with unwrapped similar items nearby, or stickering wrapped items with sku/isbn), making sure your store hours are correct on Google, and catching customer attention with a display that moves (perhaps a toy train or rotating display of bookmarks festooned with lights) can promote bigger sales.


For your store’s internal checklist, here’s a tip from a veteran--keep bottles of hand sanitizer and boxes of tissue by the registers, and wipe down shared keyboards and phones with Clorox wipes daily. ‘Tis the season!


Join our Southern Independent Booksellers Alliance Group on Facebook to share your tips for Holiday success in keeping sales and morale high in your stores!

   

 

Tags:  booksellers  holidays 

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Make a Bookseller's Holiday and nominate them for a James Patterson Holiday Bonus!

Posted By Linda-Marie Barrett, Thursday, August 30, 2018

 

Make a Bookseller's Holiday and Nominate Them for a James Patterson Holiday Bonus! 

Author James Patterson’s Holiday Bookstore Bonus Program has pledged a contribution of $250,000 to provide independent bookstore employees with some extra cash around the winter holidays.

Patterson is partnering with the American Booksellers Association for the fifth time to distribute the bonuses, to be granted in amounts of $750 to $1,500 to individual booksellers. The process to submit nominations is open through September 30, and anyone can nominate. All past recipients of Patterson grants are eligible for this year's bonus, and booksellers can self-nominate. The grant application asks one question: “Why does this bookseller deserve a holiday bonus?” After reviewing the answers, Patterson will select the winners from bookstores across the country. Here's a link to the grant application. Good luck to all nominated booksellers!

In 2017, Patterson donated a record $350,000 to bookstore employees; in 2016, $250,000 to 149 independent bookstore employees across the country; and in 2015, $250,000 to 87 recipients. In 2014, he awarded $1 million in grants to 178 independent bookstores. Over the past decade, Patterson has also given away more than a million books to students all over the United States and visited hundreds of schools to advocate for youth literacy.

Tags:  bonuses  booksellers  holidays  James Patterson 

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