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March Madness at Story & Song Neighborhood Bookstore Bistro on Sunday, March 15!

Posted By Linda-Marie Barrett, Monday, February 10, 2020
Updated: Friday, December 20, 2019

story & songJoin us for our March Madness event at Story & Song in Fernandina Beach, FL on Sunday, March 15 from 10-3PM. The day begins with the educational session "Bookstore Make-Over: Low-cost and no cost ways to freshen and update your space" presented by Donna Paz Kaufman, co-owner of Story & Song with Mark Kaufman. Session Description: Lift up your store's look for the enjoyment of customers, staff, and you. During this workshop you'll see photos of creative bookstore design and merchandising ideas from bookshops around the world. Bring a diagram of your space with fixtures located. We'll talk about circulation, sight lines, focal point displays, and adding your "Wow" factor to give new energy to your bookstore.

From noon to 1PM, booksellers will enjoy lunch with a visiting author, and the afternoon will include a store tour and further discussion and networking on bookseller issues.

Ms. Kaufman founded The Bookstore Training Group of Paz & Associates in 1992, which has provided training and consulting to those with a dream of owning and operating a sustainable independent bookstores. Services include store design and makeovers, operating efficiencies, marketing and staffing support, and more.

Link to register for this event and other March Madness Bookseller Series events. These events are free to booksellers who are current members of their regional associations.

Tags:  March Madness  siba in the springtime 

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March Madness at Page & Palette on March 10!

Posted By Linda-Marie Barrett, Friday, January 17, 2020
page & palette

Join us for our March Madness event at Page & Palette in Fairhope, Alabama on March 10 from 10-3PM. The day begins with the educational session: 10 Best Secrets to Handselling, Upselling and More. Inspired by the question, "How far are you willing to go to develop a loyal customer base?" booksellers Stephanie Crowe, Leigh Buckley, and Stacy Sheehan-Wilson will share practical tips on how they've done it so successfully at Page & Palette.

From noon to 1PM, booksellers will enjoy lunch with a visiting author, and the afternoon will include a store tour and further discussion and networking on bookseller issues.

More on our presenters:

Stephanie Crowe: Page and Palette has been my second career. I have worked for 11 years. I began in our Childrens Department and over time became Event Manager and Buyer. I served on the SIBA board from 2016 to 2018.

Leigh Buckley: Being a bookseller at Page & Palette is living out my dream. Beyond being surrounded by books, the best part about my job is meeting the most diverse and wonderful people who come through our doors. They may be locals that visit daily, or those just wandering in, but meeting, hand-selling, and also learning from them is what I enjoy the most.

Stacy Sheehan-Wilson: When not at Page & Palette or reading, I tell people's stories through upcycling their clothing and photos into pillows or quilts and help people work through their grief by doing the same. The vision is to grow my cottage industry into a national movement that improves the lives of seniors and their loved ones.

Link to register for this event and other March Madness Bookseller Series events. These events are free to booksellers who are current members of their regional associations.

Tags:  Bookseller education  March Madness  Page & Palette 

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March Madness on March 10 at Horton’s Books & Gifts!

Posted By Linda-Marie Barrett, Friday, January 17, 2020

horton's booksJoin us for our March Madness event at Horton's Books & Gifts in Carrollton, GA from 10-3PM on March 10. The day begins with the educational session: Pop-ups at Performance Venues. Horton's Dorothy Pittman and Tim Chapman, Director of the Center for the Arts, will discuss how they've been partnering successfully on events.

From noon to 1PM, booksellers will enjoy lunch with a visiting author, and the afternoon will include a store tour and further discussion and networking on bookseller issues.

Georgia's oldest bookstore, Horton's Books & Gifts has been in business since 1891. Founded by a former school teacher, N. A. Horton's offered school song and miscellaneous books as well as Bibles, sheet music, stationery, wrapping paper, and paper bags. He advertised, "I sell for cash, but will take eggs or chicken for school books when parties can't pay the money." Antique shelves and displays showcase new books and gift items while store cats Mayah, Poe, and Dante are always on hand to help customers choose the right book or gift.

Link to register for this event and other March Madness Bookseller Series events. These events are free to booksellers who are current members of their regional associations.

Tags:  Bookseller education  Horton's Books  March Madness 

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March Madness on March 11 at Page 158 Books!

Posted By Linda-Marie Barrett, Friday, January 17, 2020
page 158

Join us for our March Madness event at Page 158 Books in Wake Forest, NC on March 11, 10-3PM! From 10 AM-noon, Suzanne Lucy will present "A spirited approach to event programming. Expand your offerings, create community, and increase profits with a book bar."

Suzanne shares about her store, "Part of our mission at Page 158 Books is to get as many people reading as possible, and one of the ways we do that is by making our store a destination. We offer coffee, tea, soda, and as of last year we have started selling beer and wine. Our book club meetings have always been full of intelligent and spirited discussions, now they are fueled further by liquid courage that brings out even the most reticent member. Adding beer and wine also allowed us to transform our average author event into an intimate occasion that makes customers think, "Date night?" A night on the town can now begin with books, as well as booze.

From a business perspective, this is an incredibly safe addition to your store that won't detract from selling books; it's an accessory. The profit margins are incredibly generous, even taking into account incidental costs; there aren't a lot of books or sidelines you can sell for the amount that can be marked up. We outprice any restaurant or bar in the area because of this, which incentivizes stopping at our store before going out to eat.

Before, we had established ourselves as a community hub; we have embiggened that role by providing alcohol. We're not just a place where you buy books, we're a place where you can hang out and have a good time. This isn't your grandmother's bookstore, this is the place to be. Lit happens here."

Lunch with members of the American Booksellers Association. Topic TBA

Gwyn Ridenhour of Matchbook Marketing will present a preview of the Shop South program at 2:30 PM. The Shop South program will incorporate Okra Pick, Circle of Sites, Southern Book Prize, Conroy Legacy titles and more into bookstore websites and, where possible, link them to online sales pages. Matchbook is a marketing firm dedicated solely to independent bookstores, and currently works with 65 stores around the country to provide print materials and newsletters, logo and branding creation, website design, and email management. For more information, go to www.WeLoveBooksellers.com.

Link to register for this event and other March Madness Bookseller Series events. These events are free to booksellers who are current members of their regional associations.

Tags:  March Madness  matchbook marketing  Page 158  siba in the springtime 

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