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Celebrate the Importance of Independent Bookstores on Amazon’s Prime Day

Posted By Linda-Marie Barrett, Wednesday, July 10, 2019

San Francisco’s Green Apple Books has created social media posts to bring attention to the value of indie bookstores on Amazon’s Prime Day, which begins Monday, July 15. Green Apple is encouraging all indie bookstores to make use of the posts, customizing with store photos that reflect the importance of shopping local and supporting community. 

  • “On this #PrimeDay, remember that Amazon won’t bring scores of authors to your community for FREE events each year. #ShopLocal” (with a photo from an event or of a famous author at the store)

  • “On this #PrimeDay, remember that Amazon won’t entertain your kids with a FREE drag queen story hour. #ShopLocal” (with a photo from recent event)

  • “On this #PrimeDay, remember that you can’t get engaged to your fellow booklover at Amazon. #ShopLocal” (with a photo of a couple that recently got engaged at the store)

  • “On this #PrimeDay, remember that Amazon won’t reinvest all its money in your neighborhood to keep local cafes, restaurants, services, and schools thriving. #ShopLocal” (with a photo of neighboring shops)

  • “On this #PrimeDay, remember that Amazon won’t donate a gift card to your school fund-raiser. #ShopLocal” (with a photo of envelopes to schools with the store’s return address)

  • “On this #PrimeDay, remember that Amazon employees aren’t represented by a union. #ShopLocal #UFCW #ShopUnion” (with a photo of the store’s collective bargaining agreement)

  • “On this #PrimeDay, remember that you never have to pay an annual fee for $.99 shipping at greenapplebooks.com #ShopLocal” (with a photo advertising 99-cent shipping on the store site)

Tags:  independent bookstores  social media 

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The Love Your Bookstore Challenge!

Posted By Linda-Marie Barrett, Tuesday, October 16, 2018

The Love Your Bookstore Challenge! 

There’s a new retail holiday celebrating brick and mortar bookstores! It’s Love Your Bookstore, taking place from Saturday, November 10 to Friday, November 16.

This holiday comes with a challenge: during “Love Your Bookstore” week, readers visit their favorite bookstores and take a picture of the book they’re most excited to gift this holiday season. They must post their photo on Facebook, Instagram, or Twitter sometime during November 10-16 with the hashtag #loveyourbookstore to be entered to win bookish prizes. The list of prizes is fantastic, and growing as more sponsors join in.

Booksellers can promote the #loveyourbookstore challenge to customers, and involve their local authors and publishers to spread the word through social media. Here’s a link to resources for booksellers to assist in promotions. Raise awareness of the “Love Your Bookstore” holiday in your community and boost an event that celebrates you!!

One of the founding members of this holiday is Dominique Raccah, publisher and CEO of Sourcebooks. She says, “Bookstores are amazing and important places for us all culturally, and we know that booksellers help readers discover and share the magic of books. They create communities of readers that make a difference because books change lives. We want to give everyone a way to celebrate their favorite bookstore.”


Tags:  #loveyourbookstore  independent bookstores  promotions 

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